THE PERFECT MEASUREMENT
It's quite possible to avoid free work despite being new to business and absent a portfolio if your messaging, and design is in alignment with the pain points and objectives of those you intend to serve.
In one months time, Kenwin was completely booked out. But the tail began slowly wagging the dog! The way you get customers to understand the importance of anything you implement is for you to first understanding the importance of anything you implement.
Within a year in business, he had 17 new customers, 4 of which are clients, 3 of them being government officials of Trinidad and Tobago, and he was featured by Loop and The Trinidad Express.
Honestly, small talk is unnecessary for someone who understands who they're speaking to.
Founder Kenwin Small
Contact: 1 868 750-6945
Kenwin wanted Cru Nonpareil to be seen as a premium service, but he had no idea how to to reach the people who would be willing to pay top dollar for his designs. With barely 2 customers under his belt, under my instructions we were able to learn why his past customers did business with him: what they are looking for and what they were doing wrong trying to acquire that objective.