If you're trying to gain the attention of people with a short attention span, you have to 20th Century Fox the way you present! I say this assuming your perspective is already valuable. If it's not, it wouldn't matter how hip your voice is. Thankfully, this wasn't Toni's situation at all, her unfiltered perspective on her industry inspired everything about the finished product.
You don't build trust by saying "I'm trust-worthy", or by being vague about the issues you're trying to bring light to. You have to be worthy of trust by what you're saying, and be brave enough to not water that message down so it will be understood by the right person.
And yes, doing that is scary, but understanding why you truly feel that way sometimes proves more terrifying. If what you feel is coming from a place of pleasing others not connected to whatever the initial purpose is then it's weakening you instead of empowering a more effective approach.
Dr. Toni Elias
Founder Dr. Toni-Marie Elias
Contact: 1 868 782-9002
DR. TONI ELIAS
Dr. Elias wants to reach local young people to educate them on the predatory side of her industry, without coming across like she's advertising her services because she comes from an industry with many restrictions.