First, Quit Beating-A-Dead-Horse. Many Founders Benefit From Selling One Thing!
Who wants to have a conversation about something they don't need? Do you really believe your future clients will say, "Oh, I hired you because of your pretty website"? That's why understanding the work you prefer to do comes first! It provides clarity on what your website should say, and what it should look like.
Second, Stop Beating Around D' Bush, And Get Clear On Your Objective!
Direction and objectives are two separate things online. "Wanting to foster relationships", and "greeting potential clients with the quality of your work" is fine, but it's also unambitious!
After an ideal client have gotten a feel of what you're capable of, what do you want them to specifically do?