• Writer for DDI on Medium

How Affirmations Affect The Subconscious Mind Of The Small Business Owner

Updated: Jul 14

“There are a number of things I’ve said affirmations for but yet to see happen.”

If you say “money flows to you effortlessly and consistently” but clients aren’t showing up for their appointments, and as a result, you can’t pay your bills or buy groceries — well, to state the obvious, you’re straight up confessing things that are contradicted by reality. You’re trying to deceive your subconscious mind, but it will only create inner turmoil between who you want to be and who you actually are because you’re adamantly denying the truth. Then, you’ll feel frustrated when you don’t see specific growth in your business. But what you’re saying is ‘just believing you deserve something is enough to get it’ and it’s not. Something is missing between those two things (believing it and achieving it) to bridge the gap! In the article ‘Don’t Sell Me Dreams, Sell Me Reality!’, I spoke about this false sense of optimism local small service business owners have with things they have no validation for. They neglect to consider why they’re always internally inhibited when they try to make certain moves. But, your subconscious mind is your memory bank and you’ll always remain unfruitful if you don’t practice investing the right information in there.

It Doesn’t Matter What You Believe, It Matters What You Act On!

Nothing is wrong with seeing yourself through someone else’s eyes if it’s helping you move in the right direction. But, you also have a part to play. This is where I believe some sole-traders get messed up with affirmations. They unconsciously look at it as “easy money”. Don’t insult your intelligence by smothering it with imaginary grandeur because even thieves know there “ain’t” no such thing as easy money. …Oh no? What’s the difference between a caught thief and one who never gets caught? Execution! And as controversial as that analogy is, you can’t deny it — A well executed plan that you can stay committed to, can garner you results unfathomable. And based on that context, if you just sit there without ever acting on acquiring the things necessary for you to come into the life you want for yourself, no matter how hard you “believe” you deserve it, you’ll never have it. Is this possible? You have all the materials to build a house to live in; you’re outside, in the rain; you have nowhere to rest your head; you know you need a house but never actually live in one because it was never built. Well, the same concept applies to having a business you consider successful, or a life you deem perfect. Despite all the data of a successful venture, without putting in the work to make it so (apart from in your mind), it will never be so. It’s having the evidence of the things you identify in your experiences that makes your self-affirmations authentic. When the founder of Cru Nonpareil (and client of mine) was featured in LOOP, it brought a lot of awareness to his brand, but before he was able to earn that milestone, he had smaller, seemingly insignificant ones to achieve first. A lot of founders are guilty of allowing the belief that their business “needs to be a certain size” or “making a specific amount of money” before order is applied to their processes to seep into and undermine their efforts when being disorganized at any level of business promotes unproductivity. I created the one-day process for The One-Page first and manually executed it for 3 years before automating it. But that was after being spotlighted by The National Insurance Board Of Trinidad and Tobago to redesign their website. Clients don’t care about our sad stories, they just want us to have our stuff together well enough to do business, without them being inconvenienced. And too many times I’ve had to chasten clients for their inability to recall specific things because an email I sent got lost amongst the 17000 other unopened emails they have per tab in their inbox, or they didn’t document what was discussed because they “know I’ll be the responsible one and remember it for them.” Yet they all want viral status. Among other things, such actions are just plain lazy and irresponsible, and no amount of motivational or inspirational quotes will veil that.

Here Are Some Authentic Weaknesses I’ve Observed And What To Do About Them

The way you show up, set the tone for everything you won’t achieve.

  1. Being self-employed: This means you have control over choosing your most productive work hours. Train yourself to have respectful hours to go to bed and wake up because it plays a part in the unfolding of your day.

  2. Practice eating proper meals: You may not be in the best position to eat the way you’d like, but neither was Steve Harvey the first night he spoke at the Apollo. And at first, I was no different. But, despite being depleted on cash I refused to let that stop me from taking care of my basic nutritional needs. Make temporary smarter purchasing decisions; for example nearly each day I drank oats, 3 times a day, until I started making more money. I’m not ashamed to admit that because I used it to make me more focused in my efforts because I wanted better and you can’t deal with other people’s problems if you’re hungry, unhealthy and by extension unhappy.

  3. Dedicate a work space for yourself and be protective of it: Stop taking business phone calls with distractions in the background, if you know it reduces your ability to focus or retain what’s being discussed. And if your memory typically takes a hiatus, practice taking notes! Don’t just depend on other people’s memories when you’re running a business too. That’s just imprudent and an invitation for trouble with the right people.

  4. Be organized: You have more time than you think. Learn how to find it, plan how you’ll use it and become protective of it so you’re never caught feeling unproductive with your time, your loved one’s time or your client’s time. Stop storing your branded images on your phone. Have a safe place like an external hard drive for storage because you can easily lose your phone and your investments along with it!

  5. Watch what you invest in: After earning some money, don’t just spend it all! Have you forgotten that you’re building a business? If you must buy something, focus on things that can be added towards the growth of your business. Maybe you don’t own a pc. With some research, you can get a net book for $3000.00, maybe less, that can temporarily assist your workload.

  6. Put something away for a rainy day: What are we doing if we’re earning money and spending it all? If you ask me, that’s called “spinning top in mud”! Have a specific percentage of your finances that you put away in the company’s savings and don’t EVER touch it!

When I first started my business, it was hard sustaining my finances. Each time I would reach $3–4000, something would come up due to the dry spell experienced trying to get new clients, and the money would be used. But in hindsight, I was actually practicing restraint in my spending all along, which has been so helpful, because when my business started making a sizable income I was mentally prepared to put it away. Don’t wait until you’re making a large amount of money to practice saving. Build the muscle from scratch so you’ll be prepared when the opportunity to financially stabilize your business presents itself.

Malcolm X said “Once you change your philosophy, you change your thought pattern, once you change your thought pattern you change your attitude. Once you change your attitude it changes your behavior pattern and then you go on into some action. As long as you have a sit-down philosophy you’ll have a sit-down thought pattern. And as long as you think that old sit-down thought, you’ll be in some kind of sit-down action.”

Spend time becoming aware of the things holding you back, be honest about what they are and why they occur. That’s the only path to progress because through your recognition you can do something about it, and be authentically celebrative of any verbal or written representation of the results of your actions.

I am the Founder and Visual Brand Strategist at The BrandTUB **Get online in one day with the One-Page website **Learn more about The One-Page here **Or, Sign up to receive these weekly articles in your inbox if you’re not quite ready to work with me yet. And please share my article if you liked it

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