• Writer for DDI on Medium

What Is The Cost Of A Website In Trinidad?


“It will be nice to know what I’m spending my money on!”

You can easily Google the cost of a website in Trinidad and get prices ranging from $2000TTDS to $20,000TTDS. But it’s like pulling teeth trying to get a tangible sense of the ‘type of website’ these companies really specialize in building. That means for a potential customer, you’re in the dark when it comes to deciding which company is right for you! So, while your website may come in on the lower end of the #pricewars saving you some cash, it may also fail to attract your intended audience or it may not communicate the value of the service you provide because the designer doesn’t understand targeting, your industry, or if you need a product or a service website.

What’s even more frustrating about picking the right web design company is that the latter can lead you to believe that a higher price tag exempts you from such horrors and it doesn’t. If the cost of your website is based on the time it takes to develop it rather than a specific result you’ll get, that’s one way of recognizing that a larger company is just as clueless about what works for your industry online, as much as a smaller one.

It’s this uncertainty of not knowing what you’re getting for your money which makes local business owners flee to social media; that, and the fact that they probably realized that they don’t need a website to attract clients. I’ll let that sink in because it’s true! There are many profitable businesses operating without a website in Trinidad and Tobago. So that proves it! However, a website can be a very useful advertising tool for your business if your designer knows what to put in it, and I don’t mean Google ads since a survey on scare worthy websites rendered things like Google ads a major distraction to end-users. And while we’re clearing the air of the BS, let’s call these money generators what they really are – mere tactics that’s used in place of your own value to drive traffic that’s avoidable if you create your online presence around something specific about your business that people already want.

This could lead you to wonder what you’re really investing in when soliciting the design of a website from a certified web designer in Trinidad.

Well, if you’re in the local service industry and your business is small...

SOME DESIGNERS ARE ALL ABOUT PLATFORMS, SYSTEMS, AND SEO

That means using a platform they are comfortable with, they’ll design a website according to your strategic specifications that’s optimized for sales and aesthetically pleasing with important features in place to assist with online payment, appointment scheduling and more. What they won’t do is help you to bridge the communication gap between a prospect and the service you provide. So, while you’ll get seen, because you’re simultaneously dropping the ball on making your case as to why someone should listen #metadescription, you’re likely to also get ignored.

In a case like this, if you’ve already built up a measure of credibility for your business offline and you know what your purchasing public gravitate towards as well as have an understanding of what works when communicating about it (which is important to Google by the way, but I’ll leave information on that below) then this is a web designer for you, as you can easily give direction on what you expect the finished product to look and sound like.

OTHERS ARE PASSIONATE ABOUT COMPLEX DESIGNS

If your business has grown to a place where you’re thinking that you might need a website with special functionality, under the creative input of the right designer/developer, a complex design can be very captivating and quite a memorable experience for an end-user. But before you run off to make plans, let’s be a little pragmatic about your goals here. Do you want users of your site to remember and refer you because your website looks amazing or do you want the service you provide to easily come to mind when the perfect client presents themselves?

If the latter interests you, then your investment should be based on value and not a feature that’s totally unnecessary for a service-based business even if your business has grown because the value you’re providing stays the same.

I say that because clients generally think of the least viable reason to have a website, and are always surprised to learn that being online is waaaaay more than just “wanting a cool design”, “wanting to put your business online” or “wanting a client to pay you online”. Trinidad isn’t short on good web designers or developers, so anyone can give you those things. But, if the service you provide isn’t positioned in a way to instantly differentiate you, all the bells and whistles in the world will mean nothing because no one will be motivated to use them!

SO WHAT NOW!?

If you’ve been successfully delivering your services at least for the last 2–3 years, and you want to put it online because you “want to push your services a bit more”, or you “want to make the way you do business more efficient by making specific processes in your business easier for your clients to interact with, so you could have the time to do other things in your life”. But, you’re feeling stuck talking about what you do because you’re either in one of those industries with strict policies about advertising, or you’re finding it hard to condense your agenda of ‘mapping the client's journey’ into the right approach. Then, you’re looking for a web designer who can specifically merge branding for small service businesses, communication, and design strategy into a beautiful but simple user-friendly interface.

Your business doesn’t need to be a corporate giant to justify being online. But it does need to have a track record of delivering quality work to real buyers for an investment to make sense. I’ve found that founders in this space unconsciously need every penny to count, that is to say, the visual strategy they’re investing in need to work because they don’t have enough to gamble with. Check out the success stories of some of my past clients who were in the position to take such a leap, and it paid off!

A focused business clarifies value, and it’s the first step in a series of steps that will enable you to charge 10 times or 100 times other service providers. When you’re able to provide something no one else can match, you eliminate the conversation of competition because your strengths are so far removed from everyone else in the neighborhood. But, there is no way to accomplish that if you’re contented selling a bunch of services or compensating for not knowing any better with interesting visuals.

At the beginning of my stint as a service provider, I was offering customized services I didn’t have a plan for much of anything I did in my business. And although I got clients, because there was nothing tangible for anyone to connect with, it made connecting with the type of clients I wanted difficult. Thankfully those experiences focused, disciplined me, and taught me the importance of boundaries and I was able to transform my business with The One-Page™.

Choosing this very narrow path has helped me in so many ways and I’ve recycled each lesson differently for the clients I have worked with. Ultimately, it’s up to you, the reader, to decide which company or designer is in alignment with your true needs. And while no service is plug and play because we all have the work to do that follows, hopefully, based on what you’ve read here can focus you enough, so you’ll be able to make a more informed decision.


If you’re interested in putting the service you provide online, Get it done in one day with a One-Page Website

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I am the Founder and Visual Brand Strategist at The BrandTUB Branding For Small Service Businesses. Sign up to receive these weekly articles in your inbox if you’re not quite ready to work with me yet. And please share my article if you liked it.

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